case study

The tool had structure
What it needed was confidence

A redesigned due diligence tool for the UK Cabinet Office, built with GOV.UK and Salesforce to support confident, high-stakes decisions

Four weeks, a wireframe, and a lot of assumptions

The engagement was four weeks

The brief was to take a research wireframe and turn it into a clear, compliant, build-ready prototype for a due diligence tool used across multiple government departments

There was no access to the original tool. A wireframe showed the intended direction, and screenshots provided some context. That was everything to work from

Which meant a lot of the early work was about testing assumptions: inherited ones, made ones, and ones nobody had thought to question yet

Four weeks to rebuild a tool I'd not seen

The assumption the wireframe had made

The wireframe had identified real structural problems: nested content, unclear hierarchy, no consistent flow. The proposed solution added organisation and depth

But organising something that lacks clarity doesn't always produce confidence. And confidence was what the users actually needed

That took until week three to become fully visible

Structure and clarity aren't the same thing

What users said in testing

Daily iteration had been shaping the prototype from the start

By week three, user testing sessions brought something more direct: real users, real workflows, real friction

One user said it plainly:

"I spent hours trying to manually fix records in an Excel file. If I could've done it like this, it would've saved me a whole load of time"

A user in testing

But the deeper pattern across sessions was this: users were being asked to trust data, recommendations and outcomes, without being told why those things were trustworthy or what they meant for next steps

The tool was producing outputs
It wasn't explaining itself

The insight

Users didn't need more features

They needed more confidence

Not confidence in the sense of reassurance, confidence in the sense of clarity

Evidence behind every outcome. Context at every decision point. A system that showed its working so users could act on it without doubt

That reframed everything that followed

See more matches, without leaving the tool

When a record returns no match, small edits made inline can surface results that would otherwise be missed, keeping the review moving without switching tools or losing context

Success banner showing 13 additional records found after fixing failed bulk search results

See how strong every match is, instantly

Confidence scores surface with every result, so users spend time on the matches that need attention, not the ones that don't

Results table with blurred rows and coloured 8/10, 7/10, 6/10 and 3/10 match confidence scores

Know exactly where to focus next

Every result carries a clear status and a score, so users have everything they need to decide what comes next

Results screen with TO CHECK and NO INVESTIGATION NEEDED labels and match scores 12/100 and 73/100

What got built

Unmatched records could be refined in place, surfacing results that would otherwise be missed

Confidence scoring made match certainty visible at a glance

Clear status flags told users exactly where to focus next, without anything outside the tool to interpret the outcome

Every state, every edge case, every unhappy path: tested and resolved before handoff

Four weeks
Build-ready

The payoff

Hours spent on manual workarounds, gone

And the broader feedback confirmed what the testing had suggested: when users understood why a result was trustworthy, they could act on it with confidence

That was the gap the wireframe hadn't named

Naming it was half the job
Closing it was the other half

Impact

Confidence built into every decision, at every step

Four weeks to build-ready

A user-tested prototype, verified with devs to ensure it could be built

Built for every user

Happy, unhappy and edge cases covered, with flows shaped to work consistently across WCAG AA and Salesforce standards

One system, many teams

Clear, cohesive journeys designed to support multiple Government Departments and Arms Length Bodies with confidence

What was built

Everything built to earn user confidence
Not just to complete a task

Smart search

Single and bulk lookups in one pattern mean less switching, fewer errors

Confidence scoring

Results ranked by reliability so users know where to focus first

Built-in documentation

Traceability built into the workflow, not bolted on afterwards via a spreadsheet

Tested in real time

Every state, every edge case resolved in prototyping, so nothing left to discover at build

Design decisions

What guided the design

Evidence-first decisions users could verify, so every outcome could be traced back to the data behind it

Accessibility as the quality bar (WCAG AA), ensuring the system remained usable across assistive technologies and high-stakes investigative workflows

Edge cases stabilised before the main journey, so complex scenarios did not break the primary flow

Trade-offs

Consistency over endless flexibility, especially across data-heavy screens where variation would create confusion

Clear structure over dense data complexity, helping investigators interpret large volumes of case data quickly

Operational clarity over feature flexibility, ensuring the system remained dependable in daily use

Deliberately omitted

Features implying certainty without evidence, which could undermine user trust in the decisions produced

User customisation that weakened consistency or traceability, making outcomes harder to verify

Automation before signals were trustworthy, avoiding decisions that appeared confident but lacked reliable data

Learnings

What it needed was confidence
This changed every decision I made

Trust

Design for trust, not just task completion

Context, signals and recovery paths reduce stress under scrutiny

Constraints

Limits sharpen design

GOV.UK, WCAG and Salesforce constraints forced clarity and reusable patterns

Prototyping

Prototype to think, not just ship

Pressure-tested flows exposed gaps early

Accessibility

Accessibility is a design choice

Contrast, focus and structure made complexity readable

Tools

Figma
SFMC Salesforce
VS Code
Jira

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