Brief
Ran co-creation workshops to surface pain points
Turning a fragmented start into a simple journey
Product and ux lead (co-creation workshops, flows, UI, handover)
Pushed both platform and stakeholders to achieve results greater than the sum of their parts
Context
Registration was a mess: inconsistent screens, broken flows, no clear path. Signups stalled and engagement slipped away
The challenge: turn a painful start into a simple, human journey
Brief
Unify fragmented learning journeys across a B2C Tableau training platform, leading UX review, redesign and delivery of practical, Tableau-ready recommendations
Approach
Prototype
Prototyped flows in Miro + Figma, stress-tested with learners
Shape
Workshopped constraints with engineers upfront
Balance
Balanced creativity with feasibility → pushed Tableau to its limits
Outcome
Shaped a clear, end to end registration journey from previously disconnected flows
Improved consistency across screens, reducing friction at key moments
Aligned user needs and platform constraints into one coherent direction
+23% year-on-year signups
Turned confusion into cohesion: fewer clicks, more signups
Stakeholder love
Co-creation workshops unlocked buy-in and better ideas
+35% faster registration
Faster onboarding = happier learners and more confident stakeholders
Impact
Clearer journeys drove measurable growth
+23% yoy signups
Simplified journeys → easier paths boosted learner conversion
Stakeholder buy-in
Co-creation workshops → unlocked better alignment and ideas
+35% faster registration
Streamlined flows → quicker onboarding for learners and admins
What was built
Workshop-led solution that balanced user needs and operational constraints
Interactive prototype
Feature-rich Figma flow with dev-ready assets for smooth handoff
Service journeys
Automated email flows: signup → onboarding → event participation
System-wide design
Scalable components balancing creativity with technical feasibility
Automation
Streamlined triggers and templates saved time and boosted consistency
Design decisions
What guided the design
Structured onboarding over system complexity, helping users move through the process step by step rather than confronting the full system at once
Clear hierarchy and journey signposting, ensuring users always understood where they were and what came next
Visible progress through each step, giving users confidence the journey was achievable and worth completing
Trade-offs
Focused onboarding over full catalogue browsing, prioritising completion of the primary task rather than early exploration
Scannable course lists over detailed screens, allowing users to quickly compare options without becoming overwhelmed
External course pages over onboarding clutter, linking to deeper information only when users were ready to explore it
Deliberately omitted
Background information during onboarding, avoiding content that did not help users complete the immediate task
Deep personalisation that slowed the system, keeping the experience fast and predictable across different learner roles
Catalogue exploration before completion, delaying broader browsing until the onboarding journey had been completed
