Making eligibility checks feel calm and dependable
Faster, clearer eligibility checks and decisions for UK Cabinet Office teams
How I think, collaborate and turn problems into experiences
Making eligibility checks feel calm and dependable
Faster, clearer eligibility checks and decisions for UK Cabinet Office teams
Reducing onboarding friction across teams
 2,000+ HR hours saved via personalised onboarding platform and prototyping
Unifying email journeys into one accessible system
41% engagement boost through accessible email redesign and journey strategy
Simplifying signup flows through co-creation
23% more signups after reshaping a fragmented journey into a joined-up signup experience
They bring clarity, reduce friction and support better outcomes at every stage
Startups to enterprise, early ideas to scaled delivery: my experience spans B2B services, B2C products and regulated spaces including public sector, enterprise and consumer environments
I’ve worked across sectors including consulting, public sector, security, finance, and retail
I design clear experiences, prototype in code, and shape products hands-on from early ideas to shipped outcomes
Three threads that shape how I design, build, and solve problems
I connect policy, delivery, and the people using services
I build accessibility into content, flows and UI from the start
I help teams stay aligned by making journeys and decisions easy to understand
It brings clarity to complexity, aligns people around decisions, and turns intent into outcomes that actually work in the real world
At the core of every project, these four habits consistently power the work:
Designing for connection, not just conversion
Championing clarity, inclusivity and co-creation
Testing early, iterating often, listening more than talking
Celebrating every tiny UX win (big ones too)
I work across the full product lifecycle: research, strategy, pixels, prototypes, delivery, and code when needed
This site is one of my projects, designed and built from scratch with HTML, CSS, and JavaScript
From prototyping to production, this is my everyday arsenal
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Animate) · Claude · Excel · Framer Motion · GitHub · Jira · Keynote · Miro · Notion · PowerPoint · Salesforce Marketing Cloud (SFMC) · Tumult Hype · Visual Studio Code
I start by listening: to users, to stakeholders, to context
GenAI helps accelerate the shaping: helping me explore, test and refine ideas fast
And I deliver: through accessible, human-centred design that’s engaging and meaningful
Space where I tinker with ideas: tomfoolery and experiments that later sneak into rea l products
I design with empathy, energy and curiosity, and I’d love to bring that to your next project
Whether you’re hiring, swapping notes, or just curious, I’d love to talk
It all starts with a conversation