The biggest risk to your product isn't bad design It's the assumptions nobody's questioned

I find where your product loses people. Then I fix it

Some work

case study

The brief was wrong

That's where the interesting work started

2,000+ hours saved
79 unique journeys
One system

case study

The emails were the symptom

There was a gap between strategy and inbox

41% higher engagement
Five months
Twelve journeys unified

case study

The tool had structure

What it needed was confidence

Four weeks to build-ready
UK Cabinet Office
High-stakes due diligence

Every project starts with assumptions

The interesting work starts when you question them

Trusted by teams delivering at scale

Clients

Startups to enterprise, early ideas to scaled delivery: my experience spans B2B services, B2C products and regulated spaces including public sector, enterprise and consumer environments

via Tecknuovo

Sectors

I’ve worked across sectors including consulting, public sector, security, finance, fintech and retail

consulting
energy
finance
fintech
health care
pharma
public sector
retail
travel

I am Ian Bartlett

I’m a designer, creative technologist, and problem‑solver

I design clear experiences, prototype in code, and shape products hands-on from early ideas to shipped outcomes

Blue channel of portrait photograph Green channel of portrait photograph Red channel of portrait photograph

Three threads that shape how I design, build, and solve problems

Service design

I connect policy, delivery, and the people using services

Accessibility

I build accessibility into content, flows and UI from the start

Clarity

I turn complexity into journeys, decisions and systems people can trust

"Ian understands how things should look, how they should feel, and most importantly, how to make them work"

Laura Hernández Experience Design Manager

How complexity becomes working product

Good design solves real problems

It brings clarity to complexity, aligns people around decisions, and turns intent into outcomes that actually work in the real world

At the core of every project, these four habits consistently power the work:

Connect

Designing for connection, not just conversion

Strengthens adoption and long-term engagement

Collaborate

Championing clarity, inclusivity and co-creation

Aligns product, design and engineering early

Iterate

Testing early, iterating often, listening more than talking

Reduces delivery risk before scale

Celebrate

Celebrating every tiny UX win (big ones too)

Builds momentum across teams

"Ian’s solutions are always well thought out, effective, and delivered with remarkable ease"

Adriana Piedrafita Senior Digital Designer

What I do and how I do it

I work across the full product lifecycle: research, strategy, pixels, prototypes, delivery, and code when needed

This site is one of my projects, designed and built from scratch with HTML, CSS, and JavaScript

"His work not only delights users but also delivers real value to clients"

Scott Allen Digital Content Innovator

Tools I trust most

From prototyping to production, this is my everyday arsenal

Figma
VS Code
ChatGPT
Claude
SFMC Salesforce
After Effects
Notion
Matcha
HTML5
CSS
JavaScript
GitHub

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Animate) Â· Claude Â· Excel Â· Framer Motion Â· GitHub Â· Jira Â· Keynote Â· Miro Â· Notion Â· PowerPoint Â· Salesforce Marketing Cloud (SFMC) Â· Tumult Hype Â· Visual Studio Code

Design is a conversation: listen, shape, deliver

I start by listening: to users, to stakeholders, to context

GenAI helps accelerate the shaping: helping me explore, test and refine ideas fast

And I deliver: through accessible, human-centred design that’s engaging and meaningful

Let’s build something together

Playground

The creative sandpit

Space where I tinker with ideas: tomfoolery and experiments that later sneak into real products

Details here

Let’s connect

Found an assumption worth questioning?
Let's talk

The biggest risk to your product isn’t bad design

It’s the assumptions nobody’s questioned

Let’s find them