Thoughtful design, built for people

I create inclusive digital products that balance human needs with real‑world constraints

Bringing teams and ideas together, I craft intuitive products, turning complex workflows into clear journeys that save time and build trust

Senior product designer · London, UK · Contract / perm · CV
human focus
inclusive design
journeys & workflows
systems & delivery

Problem to product

A selection of case studies

How I think, collaborate and turn problems into experiences

Designing for clarity and trust case study

Making eligibility checks feel calm and dependable

Faster, clearer eligibility checks and decisions for UK Cabinet Office teams

service design
gov.uk
design systems
accessibility
See full story
Smart onboarding with human results case study

Reducing onboarding friction across teams

 2,000+ HR hours saved via personalised onboarding platform and prototyping

Data Logic
Design → code
Persona strategy
See full story
Accessible journeys that clicked case study

Unifying email journeys into one accessible system

41% engagement boost through accessible email redesign and journey strategy

Journey strategy
Accessible email UX
workflow automation
See full story
Design thinking that delivered case study

Simplifying signup flows through co-creation

23% more signups after reshaping a fragmented journey into a joined-up signup experience

Co-Creation & Design
UX end-to-end
Conversion-led UX
See full story

Why it matters

These are joined‑up solutions

They bring clarity, reduce friction and support better outcomes at every stage

Clients I work with

Clients

Startups to enterprise, early ideas to scaled delivery: my experience spans B2B services, B2C products and regulated spaces including public sector, enterprise and consumer environments

via Tecknuovo

Sectors

I’ve worked across sectors including consulting, public sector, security, finance, and retail

aviation
automotive
consulting
energy
finance
fmcg
health care
industrial goods
pharma
public sector
retail
tmt
travel

I am Ian Bartlett

I’m a designer, creative technologist, and problem‑solver

I design clear experiences, prototype in code, and shape products hands-on from early ideas to shipped outcomes

Blue channel of portrait photograph Green channel of portrait photograph Red channel of portrait photograph

Three threads that shape how I design, build, and solve problems

Service design

I connect policy, delivery, and the people using services

Accessibility

I build accessibility into content, flows and UI from the start

Storytelling

I help teams stay aligned by making journeys and decisions easy to understand

How I work

Good design solves real problems

It brings clarity to complexity, aligns people around decisions, and turns intent into outcomes that actually work in the real world

At the core of every project, these four habits consistently power the work:

Connect

Designing for connection, not just conversion

Collaborate

Championing clarity, inclusivity and co-creation

Iterate

Testing early, iterating often, listening more than talking

Celebrate

Celebrating every tiny UX win (big ones too)

What I do and how I do it

I work across the full product lifecycle: research, strategy, pixels, prototypes, delivery, and code when needed

This site is one of my projects, designed and built from scratch with HTML, CSS, and JavaScript

Tools I trust most

From prototyping to production, this is my everyday arsenal

Figma
VS Code
ChatGPT
Claude
SFMC Salesforce
After Effects
Notion
Matcha
HTML5
CSS
JavaScript
GitHub

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Animate) Â· Claude Â· Excel Â· Framer Motion Â· GitHub Â· Jira Â· Keynote Â· Miro Â· Notion Â· PowerPoint Â· Salesforce Marketing Cloud (SFMC) Â· Tumult Hype Â· Visual Studio Code

Design is a conversation: listen, shape, deliver

I start by listening: to users, to stakeholders, to context

GenAI helps accelerate the shaping: helping me explore, test and refine ideas fast

And I deliver: through accessible, human-centred design that’s engaging and meaningful

Let’s build something together

Playground

The creative sandpit

Space where I tinker with ideas: tomfoolery and experiments that later sneak into rea l products

Details here

Let’s connect

Let’s make something meaningful

I design with empathy, energy and curiosity, and I’d love to bring that to your next project

Whether you’re hiring, swapping notes, or just curious, I’d love to talk

It all starts with a conversation