+23% year-on-year signups
Led design across UX, art direction, co-creation and project management, from user flows and visual identity to workshop facilitation
Pushed both platform and stakeholders to achieve results greater than the sum of their parts
Brief
- UX review + redesign of B2C Tableau training platform
- Goal: make learning coherent + usable across fragmented ecosystem
- Deliver practical, Tableau-ready recommendations
Problem
- Training sat inside multiple platforms with clashing brands
- Needed a unified experience, stretching Tableau’s limits
- Challenge: improve UX without breaking technical constraints
Process
- Co-creation workshops + rapid prototyping
- Miro, Figma + GenAI for ideation
- Debugged Tableau limits live with devs + stakeholders
- Iterative research → sketch → feedback → refine
Deliverables
Prototype
Feature-rich prototype + dev-ready assets
Journeys
Suite of automated email journeys (signup → onboarding → events)
Design system
Scalable design system balancing creativity with feasibility
Automation
Automated workflows driving consistency + saving time
+23% signups
Increased learner engagement year‑on‑year
“Feels like a new platform”
Stakeholder feedback on the redesigned Tableau experience
+35% faster registration
Quicker, smoother signup flow
Learnings
Constraints
Limits became launchpads for creativity
Persistence
Experimentation (and a little mischief) unlocked solutions
Collaboration
Co-creation with devs and stakeholders stretched tools further than expected
Selectivity
Next time, focus energy where experiments truly earn their keep
Tools used
Case study deeper dive
Mission
- Sole Design Lead: UX, art direction, co-creation and project management
- Owned everything from user flows to visual identity to workshop facilitation
Brief
Review the user experience for a B2C Tableau training platform used by a Learning & Development team. Make practical recommendations to improve usability, coherence and user journeys across a fragmented learning ecosystem
Problem
This training product sat within a much larger suite of learning tools, each on different platforms and with competing brand identities. The challenge was to create a smooth, on-brand experience that felt unified, while working within the technical limitations of Tableau
Process
Time for some design thinking. I ran co-creation workshops and prototyping sessions with stakeholders, developers and learners. We used Miro and Figma for ideation, ran real-time debugging labs, and tested early and often. Our Agile cycle of research, sketching, prototyping and feedback helped steer the work towards a higher-fidelity, usable solution
Deliverables
Pushing beyond just recommendations, I delivered a feature-rich prototype that balanced creativity with feasibility, and dev-ready assets. I collaborated closely with developers and stakeholders to refine and polish interactions, making sure we could stretch Tableau as far as possible without breaking it
On top of the platform redesign, I designed and built a full suite of automated email journeys, handling everything from signup to onboarding to event logistics. I also found clever ways to embed SVGs into Tableau bypassing image downsampling, which delighted stakeholders and helped the design punch above its weight
Learnings/ outcomes
Sometimes limits are actually launchpads. This project taught me that creative thinking doesn’t need perfect tools, it just needs persistence, experimentation, and a little mischief
We saw a 23% increase in user registrations year‑on‑year, out of a potential total of up to 6,000 signups. Feedback from internal stakeholders and learners was hugely positive
If I were to do it again, I’d be more ruthless about where I spent my time, as some of the more experimental ideas didn’t quite earn their keep. But trying them got me closer to the ones that did
Tools: Figma, Miro, Photoshop, Visual Studio Code, Tableau, Excel, PowerPoint and a lot of Slack
Team: Cross-functional team including me (UX), three Tableau developers, an information architect and multiple client stakeholders