I am a product designer working across UX, UI, service design and GenAI, from research and early concepts to polished interfaces and production-ready code.
I bring teams and ideas together to craft intuitive, inclusive products, shaped by storytelling, making complex problems simple and memorable.
human focus
rapid prototyping
inclusive design
design & code
A selection of client projects
Case studies: behind every interface is a story
How I think, collaborate and turn problems into experiences
2,000+ HR hours saved per year through personalised onboarding platform
41% engagement boost in month one through accessible email redesign
23% more signups in first year through co-creation & UX overhaul
Clients and sectors
While most BCG projects remain under NDA, here are a few public clients and the industries I’ve helped shape
I am Ian Bartlett
I'm a designer, creative technologist and problem-solver
My work blends empathy with experimentation, balancing hands-on craft with mentoring, roadmapping and design leadership
Bringing it all together
What I do and how I do it
I work across the full product lifecycle: research, strategy, pixels, prototypes, delivery – and code when needed
This site itself is one of my projects: hand-coded from scratch using HTML, CSS and JavaScript
A few of the tools I reach for most
Figma
VS Code
ChatGPT
SFMC Salesforce
HTML5
CSS
JavaScript
Xd
After Effects
Illustrator
Longer list: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Animate, Xd, Dreamweaver) • Asana • Excel • Framer Motion • Jira • Keynote • Miro • PowerPoint • Salesforce Marketing Cloud (SFMC) • Tumult Hype • Visual Studio Code • Word
Good design is not just how it looks
It’s how it works, feels, and tells a story
At the core of every project, these four habits consistently power the work:
Connect
Designing for connection, not just conversion
Collaborate
Championing clarity, inclusivity and co-creation
Iterate
Testing early, iterating often, listening more than talking
Celebrate
Celebrating every tiny UX win (big ones too)
My approach to design
Design as a conversation: listening, shaping, delivering
GenAI is reshaping how I work, accelerating ideas and prototypes, while 20 years in design across service, strategy, motion and front-end keeps the results grounded and human
I design for people: accessible, engaging, meaningful experiences. Let’s build the next one together
Playground
The creative sandpit
Space where I tinker with ideas: tomfoolery and experiments that later sneak into real products
Secret London
Snake
Motivator 9000
Name that font
Pantone® matcher
That sinking feeling
Less white space
Make it worse
Let’s connect
Let’s make something meaningful
I design with empathy, energy and curiosity, and I’d love to bring that to your next project
It all starts with a conversation