I am a product designer with UX and UI at the core, working end‑to‑end from research and early concepts to polished interfaces and production-ready code
I bring teams and ideas together to craft intuitive, inclusive experiences, shaped by storytelling, making complex problems simple and memorable
human focus
rapid prototyping
inclusive design
bridging design and code
A selection of client projects
Case studies: behind every interface is a story
How I think, collaborate and turn problems into experiences
41% engagement boost with accessible email redesign
2,000+ hours saved with personalised onboarding app
23% more signups with human-centred UX overhaul
Clients and sectors
While most BCG projects remain under NDA, here are a few public clients and the industries I’ve helped shape
I am Ian Bartlett
I am an idea-builder, problem-solver, designer and creative technologist
My work blends empathy with experimentation, guided by curiosity and fuelled by collaboration
Bringing it all together
What I do and how I do it
I work across the full product lifecycle: research, strategy, pixels, prototypes, delivery – and code when needed
This site itself is one of my projects: hand-coded from scratch using HTML, CSS and JavaScript
A few of the tools I reach for most
Figma
VS Code
SFMC Salesforce
HTML5
CSS
JavaScript
Xd
After Effects
Illustrator
Longer list: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Animate, Xd, Dreamweaver) • Asana • Excel • Jira • Keynote • Miro • PowerPoint • Salesforce Marketing Cloud (SFMC) • Tumult Hype • Visual Studio Code • Word
Good design is not just how it looks
It’s how it works, feels, and tells a story
At the core of every project, these four habits consistently power the work:
Connect
Designing for connection, not just conversion
Collaborate
Championing clarity, inclusivity and co-creation
Iterate
Testing early, iterating often, listening more than talking
Celebrate
Celebrating every tiny UX win (big ones too)
My approach to design
Design as a conversation: listening, shaping, delivering
GenAI is reshaping how I work, accelerating ideas and prototypes, while 20 years in design across service, strategy, motion and front-end keeps the results grounded and human
I design for people: accessible, engaging, meaningful experiences. Let’s build the next one together
Playground
The creative sandpit
No brief. No business case. Just play, curiosity and tomfoolery
Secret London
Snake
Motivator 9000
Name that font
Pantone® matcher
That sinking feeling
Less white space
Make it worse
Let’s connect
Let’s make something meaningful
I design with empathy, energy and curiosity, and I’d love to bring that to your next project
It all starts with a conversation